1. Taking risks
People often tend to get intimidated by their competitors' numbers.
Often, businesses try to inflate their statistics as a propaganda. So
often times, they may be exaggerated. Studies show consumers are still
being more careful with their money and not putting as much on credit.
So not every business is doing great. There's no need to panic. If you
or your product are worth the price you have listed, and you are not
pricing yourself out of the market then stay put with your prices!
Also, now might be the time for some good investments. Do not be afraid to take risks, because what's business without risk, eh?
2. Show your public face!
Most business owners don't know, or care about it, but customers
actually convert better when they know you're more than just a website
on the internet - you're a human running a business! Many new start-up
companies have started this tradition of having their CEO, or business
owner, or some other person of note record a video message on their
sites, talking about their business.
If you own your own business, make sure there's a video of you on your
website talking confidently, and convincing people to deal with your
business. Employee, and some user video testimonials won't hurt either.
These things matter when it comes to your public relations, and people
need to trust you personally before they will convert on your website.
Get a jump-start!
3. Setting the right price
Don't always price yourself under the top competition's bargain deal. If
you're the little guy, but offer a great product or service, ask for
what you or your product is worth. In fact, when you price yourself with
other top businesses you will have clients who will spend more when
they understand the value of your business. They will recommend you to
all their other friends who have healthier budgets too! If you know that
you are worth more than you get now, then price yourself correctly and
explain the value you give to your client or customer.
4. Social Media Marketing
Make a social media marketing plan. Are you using StumbleUpon, Twitter,
Facebook, Reddit, LinkedIn, WordPress, Tumblr, Klout, SoundCloud,
Google+, Youtube, Vimeo, Instagram, Pinterest, SnapChat, etc.? Choose
wisely, and find where the client or customer you want to target is
hanging out online or in the mobile world.
5. Invest in SEO
If you want to get discovered on search engines, now might be the time
for investing in Search Engine Optimization. Start small and steady.
Invest in an SEO (search engine optimization)/content writing guru and
make sure you are findable in relevant searches. SEO has changed quite a
bit in the last couple years. If you are in a competitive market it may
take a little longer to build a strong online presence! It's worth its
weight in gold to appear in relevant searches that reaches your exact
demographic and market.
Many businesses and bloggers still don't realize the importance of
videos. About 40% of them still don't have videos on their sites. Video
has now become more important than ever. Find out what content laterals
you have available to you, and exploit them to the best of your
advantage.
Another key to success in any business is patience. Most business plans
fails owing to the lack of it. Business owners often jump the gun so to
speak, and don't have a proper timeline so they can analyze their
marketing and advertising efforts. Patience can do a lot for your
business. If you apply it, and then apply apply yourself in your
business by utilizing some of these tips, you can gain new heights in
this era of a recovering economy. Make hay while the sun shines! Cheers
:)
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