Making a blog with user friendly design is very essential for making it successful.
But that is not the only thing a blogger should be concerned about. A
blogger who understands his visitors, I mean readers, and who satisfies
them, will always find success. But what’s happening today? Many
bloggers are unable to accomplish their pre-set goals and therefore
giving up their blogging career. Where do you think the mistake lies? Let’s find out.
I’m serious, even Darren Rowse had a day when he almost lost his business long back in 2004. He then realized not to place all his eggs in one basket i.e. depending completely on Google for traffic and revenue.
So, what should you look for? Both are important for a blogger to earn and rank his blog.
“A visitor is a temporary reader and a reader is a permanent visitor”
Both can benefit you and help you raise your income. But that’s not what we should consider now, one should be more concerned about “giving more to them.”
Relationship Management
Just like CRM, you should be more concerned about maintaining a long term relationship with your visitors. That’s what builds your readership. Treat your visitors as customers and try to respect them and make them your loyal readers. But the strategies to be applied will be entirely different here, because you will not have a direct contact with them. So, how can you implement it?
Tips for newbies:
Since you’ll have very less or almost zero traffic in the very beginning, it’s a little tough task for you to build readership. Hey! It’s not that difficult if you really capable. You shouldn’t just concentrate on writing for robots (search engines). I agree that it’s really hard to drive traffic to your blog via search engines. So, it’s better to drive them from other blogs. Confused?
You’ve not started a blog just for someone who is new to web. People who need your content were already active on the web somewhere in social sites or other blogs. Now your duty is to just make them know that you have the content that they’re looking for.
What should you look for – Visitors or Readers?
Many bloggers live in a misconception that getting more traffic makes them rank high and earn more money. Certainly, the more traffic you get the more revenue you can generate. But when you depend upon fresh and anonymous traffic every day, you’ll surely find a black day when all your traffic almost disappears.I’m serious, even Darren Rowse had a day when he almost lost his business long back in 2004. He then realized not to place all his eggs in one basket i.e. depending completely on Google for traffic and revenue.
So, what should you look for? Both are important for a blogger to earn and rank his blog.
“A visitor is a temporary reader and a reader is a permanent visitor”
Both can benefit you and help you raise your income. But that’s not what we should consider now, one should be more concerned about “giving more to them.”
Relationship Management
Just like CRM, you should be more concerned about maintaining a long term relationship with your visitors. That’s what builds your readership. Treat your visitors as customers and try to respect them and make them your loyal readers. But the strategies to be applied will be entirely different here, because you will not have a direct contact with them. So, how can you implement it?
Tips for newbies:
Since you’ll have very less or almost zero traffic in the very beginning, it’s a little tough task for you to build readership. Hey! It’s not that difficult if you really capable. You shouldn’t just concentrate on writing for robots (search engines). I agree that it’s really hard to drive traffic to your blog via search engines. So, it’s better to drive them from other blogs. Confused?
You’ve not started a blog just for someone who is new to web. People who need your content were already active on the web somewhere in social sites or other blogs. Now your duty is to just make them know that you have the content that they’re looking for.
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